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Every email open. Every link click. Automatically logged against the right contact in your CRM. Your sales team sees who engaged before they pick up the phone. No tab-switching. No manual data entry.
Your marketer knows who opened the October newsletter. Your salesperson calling that same contact on Tuesday morning does not. The data exists, it is just in the wrong place. By the time anyone cross-references it, the call has already happened cold.
You want to call everyone who opened the product launch email but didn't respond. That's a Mailchimp export, a spreadsheet filter, and a manual import into whoever handles outbound. For a team running monthly campaigns, this is hours of avoidable work every month.
A salesperson reviewing an account before a call can see every meeting and every note. But there's nothing showing that this contact opened your last three newsletters, clicked your case study link twice, and has been quietly engaged for months. That context is invisible.
You keep using Mailchimp or Dotdigital to design and send your campaigns. ConstructionCRM handles everything that happens after the send.
There is no change to how you send campaigns. You export your audience from ConstructionCRM's List Manager, import into Mailchimp or Dotdigital, and send as normal. The integration takes over after that, pulling every open and click back into the CRM automatically.
Every part of the integration is designed to reduce the gap between marketing sends and sales follow-up.
Every email open event is logged as an Email Action record on the Contact who opened it, with campaign name, timestamp, and click detail. Visible on the History tab alongside calls and meetings.
List Manager can query email open events just like any other action. Build a list of everyone who opened a specific campaign and use it as the audience for a follow-up call, email, or workflow.
Campaign records including name, send date, subject line, and delivery statistics are stored in the Campaigns module for reporting and reference, alongside open rates benchmarked against the Construction industry average.
Engagement data stored as Actions means Workflow Manager can trigger alerts when a contact opens a campaign. Assign follow-up tasks, create call actions, or flag engaged contacts to the right salesperson automatically.
Because email open and click events are stored as standard Action records in ConstructionCRM, the List Manager can query them using the same criteria builder you already use for calls, meetings, and any other activity. No separate tool. No export. No manual process.
Our clients treat campaign engagement as a prospecting signal. ConstructionCRM makes sure it's visible at the point of sale.
We'll show you exactly how the Mailchimp integration works with your contact data, your campaign history, and your follow-up process. Bring a real campaign scenario. We'll walk through it live.
We'll show you how campaign engagement from Mailchimp and Dotdigital flows directly into your CRM. No generic slides. No wasted time.