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CRM for Construction Merchants & Suppliers | ConstructionCRM
Built for construction merchants and suppliers

Stop chasing projects blind. Start knowing which ones will buy from you.

Every development has an Architect who specifies, a Main Contractor who orders, and a Buyer who negotiates the price. ConstructionCRM maps your entire prospect network, tracks specification from design stage through to order, and keeps your quotes, pricing agreements, and account history in one place.

30+
Years in construction
100%
Construction focused
0
Integrators needed
Wembley Park Phase 4 — Account OverviewSpecified
PH
Penoyre & Prasad LLP
Architect · Product specified at RIBA Stage 3
Specified
Architect
SK
Skanska UK plc
Main Contractor · Quote v2 issued · Awaiting order
£84,500
Ordering
AM
Rider Levett Bucknall
QS · Budget confirmed, value engineering in progress
QS
Quantity Surveyor
UK GDPR — PII, Consent & Right to Be Forgotten built in
Barbour ABI & Glenigan — native daily project import
Trusted by merchants, suppliers & distributors
Windows desktop, Web Edition & iOS/Android
The Problem

Generic CRMs track deals. Construction merchants need to track specifications, projects, and the entire supply chain around them.

01

You win the specification but lose the order because nobody tracked who actually buys

An Architect specifies your product at design stage. Months later the Main Contractor's buyer places the order with a distributor you never spoke to. The specification journey touches six companies before money changes hands. Most CRMs can't see any of that. You can only see the last call you logged.

02

Your negotiated price lists exist in spreadsheets that nobody checks before quoting

You have framework rates with national housebuilders, volume discounts for regional contractors, and time-limited promotional pricing for key accounts. When your reps quote from memory or grab last year's rate card, you either lose the margin or lose the deal. A system that doesn't know your price lists isn't a system at all.

03

New projects arrive in your inbox as a spreadsheet, and someone manually enters them every Monday

Your Barbour ABI or Glenigan feed lands as a file. Someone filters for relevant sectors, copies each project into the CRM, assigns a rep, and sets a stage. By the time the first call goes out, the Architect has already shortlisted suppliers. Automation here is not a nice-to-have; it is a competitive requirement.

These are the daily realities of selling into the construction supply chain. ConstructionCRM was built to remove them entirely.

See How We Solve It
The Platform

Every capability a construction merchant needs. One platform.

Not bolted together from a generic sales tool. Not requiring months of configuration. Built for merchants and suppliers in construction, ready from day one.

Account & Specification Tracking

Map every Architect, Main Contractor, QS, and Buyer on each project with their specific role and relationship status. See the full specification journey from design stage to order, on a single project record.

Explore Account Management

Pricing, Quotes & Product Catalogue

Multiple named price lists, per-account framework rates, max-discount rules per product, and full quote versioning. The right price is applied automatically when a rep raises a quote, with a complete audit trail of every revision.

Explore Quoting

Project Pipeline & Lead Intelligence

Barbour ABI and Glenigan projects imported automatically each morning, filtered to your sectors and regions, assigned to your reps, and ready to work. No spreadsheets. No manual entry. No lost starts.

Explore Pipeline

Aletus AI — Powered by Claude

Ask "which specified projects have had no follow-up in 21 days?" and get the list, the context, and the recommended action. Construction-specific intelligence that understands your supply chain, now integrating with Claude (Anthropic).

Explore Aletus AI
Aletus AI — Powered by Claude

The only construction AI that understands the difference between a specifier and a buyer.

Aletus AI is not a generic assistant pointed at your data. It is a construction-specific intelligence platform that understands how merchants and suppliers sell: through specification, through relationships, through the supply chain. Now integrating with Claude (Anthropic) for natural language querying directly from your live CRM.

Specification pipeline review — find at-risk projects before the order goes elsewhere
Contact intelligence — tracks when your key specifiers change firms
Quote & margin alerts — flags quotes approaching discount limits before they are issued
Natural language reporting — ask anything about your accounts, pipeline, or product mix
Discover Aletus AI
Aletus AI — powered by Claude
Which of our specified projects have had no activity logged in the last 21 days?
4 projects need attention:

Didcot Garden Town Block C (£62,000 quote issued) — last action 24 days ago. Your specifying contact at Glenn Howells has moved to a new practice. No current contact on file.

Sheffield Olympic Legacy (£38,500) — quote v1 sent 26 days ago. No response logged. Tender return is 11 days away.

Bristol Harbourside East (£91,200) — specified at Stage 3. Main Contractor not yet contacted.

Want me to create follow-up actions and assign them to your reps?
Yes — assign Sheffield as urgent, rest to the regional team.
Done. 4 actions created. Sheffield flagged urgent — tender deadline in 11 days.
Client Stories

From merchants and suppliers who recognised the problem — and fixed it

Our clients see their CRM as a commercial advantage, which is why most prefer to stay anonymous.

★★★★★
"We had won the specification on a £140,000 project and didn't know for three months. By the time we followed up, the Main Contractor had already sourced an alternative. The specifier was still in our CRM at the old practice. It cost us a significant order."
SD
Sales Director
National Building Merchant
★★★★★
"Our reps were quoting different prices to the same contractor depending on who they called. We had framework agreements in a shared folder nobody opened. Now every quote pulls the right price list automatically and nothing goes out above the approved discount."
CM
Commercial Manager
Specialist Supplier, North West
★★★★★
"We were importing Barbour ABI leads manually every Monday before a single call was made. That time is gone. The projects arrive in the pipeline, filtered to our sectors and regions, already assigned. Our reps start the week selling, not entering data."
MD
Managing Director
Construction Products Supplier, Midlands

Configured for the way merchants and suppliers actually sell. Priced to reflect that.

Every CCRM deployment is scoped to your team, your product catalogue, and your pricing structure — with the most competitive implementation costs in the construction CRM sector.

Full data migration from your existing CRM or spreadsheets
Product catalogue, price lists, and discount rules configured on setup
Barbour ABI & Glenigan feeds filtered to your exact sectors and regions
UK-based support — no offshore handoffs
Per-seat — scoped to your requirements
£POA
Most clients are live within 4 to 8 weeks of sign-off
Talk to Us About Pricing
See It For Yourself

See it working for your merchant or supply business. 30 minutes. No slides.

We will show you exactly how CCRM handles your situation: your product catalogue, your pricing structure, your specification pipeline, and your lead sources. Come with real questions about how you sell. We know the industry well enough to answer them properly.

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